Comparisons

Decisions, Compared

When you're deciding between two real options, you don't need a 5,000-word article — you need a clear comparison. These guides lay out the trade-offs without selling you on either side.

WordPress vs Custom Website

When the platform earns its weight — and when it gets in the way.

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Wix vs WordPress

Where each platform actually wins and the migration friction between them.

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Shopify vs WooCommerce

Cost, control, and the SEO/CRO difference between the two ecommerce stacks.

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Squarespace vs Custom Web Design

Where Squarespace works and where it stops scaling with your business.

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Static Website vs CMS

When a static site beats a CMS and when it costs you more than it saves.

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DIY vs Professional Web Design

The honest cost comparison once you account for time and lost revenue.

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SEO vs PPC for Small Business

When each channel wins, when to run them together, and the budget split.

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Local SEO vs Organic SEO

The two SEO games, what wins which, and how the strategies differ.

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Local Service Ads vs SEO

Where LSAs out-earn SEO and where SEO compounds beyond LSA spend.

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Facebook Ads vs Google Ads

Intent vs interruption — when each platform earns its CPA.

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Google Reviews vs Yelp Reviews

Where each review platform sends traffic and which one to invest in.

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When to Rebuild vs Redesign

The decision framework: scope, cost, and the risks of each path.

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