Brandon Passwaters

What I do

I run Revenue Group — a small-business web design and SEO agency that ships sites built to produce real revenue, not just rankings. We work with operators in service and local industries: dentists, law firms, HVAC contractors, plumbers, real estate agents, restaurants, fitness studios, and a handful of other verticals where a website actually closes business.

What I write about

• Local SEO — citation consistency, Google Business Profile, Map Pack mechanics, multi-location architecture.
• Web design — vertical-specific layouts, mobile conversion, trust-signal design, the structural patterns small-business sites actually need.
• Accessibility & ADA compliance — WCAG 2.2 in practice, lawsuit-prevention basics, what an audit actually catches.
• Conversion optimization — the structural fixes that move revenue: forms, mobile UX, trust signals, PPC landing pages.
• AI search & AEO — getting cited by ChatGPT, Perplexity, and Google AI Overviews.

How I work

I'm a hands-on operator. I write the strategy, set up the SEO architecture, and review every site before it ships. We're a small team on purpose — I'd rather build fewer sites well than run a content mill.

If you're hiring an agency, the most important question to ask isn't "what's your process?" — it's "who's actually doing the work, and how often will I talk to them?" On every Revenue Group project, that's me.

Find me